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Isofoton enters F1 visor sponsorship deal with Mercedes AMG Petronas

Mercedes AMG Petronas has, on the day it launches its new F1 W03 car, revealed that is has partnered up with Spanish PV cell manufacturer Isofoton for a strategic partnership deal. The agreement will see Isofoton’s branding appear on the helmet visors of Mercedes drivers Michael Schumacher and Nico Rosberg, and is the latest in a spate of sporting sponsorships being entered into by solar PV companies over the past two years.

 

“This strategic partnership between ISOFOTON and the MERCEDES AMG PETRONAS Formula One Team was formed through values shared by both organisations; a commitment to high quality, cutting-edge technology, and environmental sustainability,” commented Ángel Luis Serrano, president of Isofoton.

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